Synopsis: Branding es uno de los términos del marketing que se pusieron de moda durante los años de De hecho, todo el mundo está convencido de. Las 22 Leyes Inmutables de La Marca by Al Ries, , available at Book Depository with free delivery worldwide. Trad. de: The 22 inmutable laws of branding. how to build a product or service into a world-class brand. Las 22 leyes inmutables de la marca: cómo convertir un producto o un servicio en una marca mundial. Front Cover. Al Ries, Laura Ries.

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Algunas empresas se obsesionan con los clientes, otras solo quieren ventas.

Al and Jack propose that the marketing world is governed by 22 laws that they based on their experience. The Law of the Category — A leading brand should promotion the category, not the brand. Ha surgido un problema al filtrar las opiniones justo en este momento.

Nota leys book though. Deja un comentario Cancelar. The Law of Singularity —The most important aspect of a brand is its concentration on a single idea. Then again Costco has a sub-brand ‘Kirkland’ that is very successful. The one and only.

Jaiku was a microblogging service similar to Twitter. Transform Your Business by Being Remarkable.

Las 22 leyes inmutables by leidy cortes garcia on Prezi

The Law of kas Generic — One of the quickest route to failure is to leyex a generic name for a brand. While I didn’t agree with everything purported by the authors, I got more insight and value from this book than most things I read about business and the points they make are ‘take home’ and not difficult to apply. The Law of Contraction — A brand becomes stronger when concentrations approach. Tapa blanda Compra verificada. Everyone now has a marketing role and here is not a bad place to start spreading the news.


Las 22 Leyes Inmutables de La Marca

There are more of a difference. Lively was folded, and Jaiku was turned over to its users as an open-source project. Brands that are first in the mind can often effectively reinforce their leadership by using ideas and concepts that relate to their authenticity. The Law of Siblings — There is always a time and place to launch a second brand, but is not a suitable strategy for any company. El amor con las marcas tiene mucho que ver con el poder de decidir sobre esas marcas.

Most marketing messages are misdirected. I’d read the book when it was best seller. Sometimes, we also use a cookie to keep track of your trolley contents.

I believe that by utilizing these rules, any marketing professional and company can ried their marketing budgets and assist their companies to increase sales. The book is pre-Internet and somewhat dated as others noticed too.

Mostrando de 4 opiniones. The brand that has the best advertising wins.


Las 22 Leyes Inmutables de La Marca : Al Ries :

Cookies come in two flavours – persistent and transient. The Law of Color — A brand must use spaces on the opposite color to use its main competitor. Recibir nuevas entradas por email. Loving a brand blocks your interest in exploring other brands in the same category. Inmutablfs Depository Libros con entrega gratis en todo el mundo.

How can they repeat that success? People literally fell in love with that vehicle. Especially the ideas that you need to own a single-word concept not your brand name in the consumer’s mind, that you can’t really change perceptions once formed, and that you need to define a category you are first in if the broad category is ruled by someone else. However, Apple is a counter example.

From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Exposed and Explained by the World’s Two: Violate them at your own risk.